2026-05-15

5 Logo Design Mistakes Trades Businesses Make

A logo is often the first impression a homeowner has of your business. For home service companies, it needs to work small on a business card and huge on the side of a truck.

1. Too Many Colors

Stick to two or three colors max. It keeps printing costs down and makes your brand instantly recognizable.

2. Fonts That Don't Scale

Thin, decorative fonts disappear at a distance. Choose bold, simple type that reads clearly on a van wrap or a yard sign.

3. No Brand Guide

Without a style guide, every print shop and sign vendor makes their own call on your colors and spacing. That inconsistency adds up fast.

Want a logo built to work everywhere your business shows up? See our logo design services.